Blog

Scoring on the field and off

It wasn’t the 171 goals scored; Germany’s emphatic 7-1 win over Brazil in the semi-finals; or even Luis Suarez’s infamous chomp. For marketers, the big news out of this month’s World Cup was that brands and advertisers could score impressive wins by using social media, whether you were a sponsor or not. Germany’s 1-0 win [...]

Digital ad spending trends

Digital transformation. Reinvention and redesign. Businesses across all industries are embracing digital technologies to re-engineer their operations from the ground up. In marketing, of course, analytics, digital and mobile are transforming the entire customer experience.  According to a CMO Insights study published by Accenture Interactive, digital will account for 75% of the CMO marketing budget in [...]

Brands battle it out for social media glory in Brazil

With the global spectacle of the FIFA World Cup upon us, it’s interesting to see how the advertising budgets are being carved up. For whichever team ends up hoisting the Jules Rimet Trophy aloft on 13 July this year, social media is likely to be a big winner. World Cup sponsors Adidas, Coca-Cola, Sony, Hyundai, [...]

The Internet According to Mary

It’s that time of year when the Mary Meeker Internet Trends Report circus comes to town. Ever eagerly anticipated, for the tech industry, it’s a bit like the Melbourne Cup. While we don’t throw champagne lunches and dress up in silly hats, everyone stops to hear what the influential analyst has to say. Mary Meeker, [...]

Content Marketing Hits and Misses

Content Marketing. It’s the catchall phrase used to label creating content and experiences people want to consume – while also conveying a brand message. At its core is the premise that highly targeted quality content begs to be shared. And excellent content is of course coveted by Google. When executed intelligently, it is gold. But [...]

Panda 4.0: In search of quality content

Last week, Google’s head of web spam, Matt Cutts, formally announced the search giant’s latest update to its Panda algorithm.The latest update helps businesses with quality content compete against larger sites by putting the brakes on the flow of low quality ‘spammy’ websites that have been ranking well in the SERPs.   Google is of [...]

Part 2 Create better website content for optimal SEO

  In part two of the HotHouse podcast on SEO, Simon van Wyk, founder of HotHouse and SEO Analyst, Rick Elenbaas, discuss how Google’s Hummingbird algorithm is designed to yield quality results, not the results that contain the highest level of annoying spam-filled links. Find out if search is getting closer to natural intent – [...]

Platform Digital Account Director

About us: HotHouse is one of Australia’s most experienced digital services agencies with 19+ years of delivering innovative online solutions to some of Australia’s best-known brands including Toyota, Foxtel, CPA, Chemmart, AMP and BP. Ranked by Forrester as one of the top 3 Interactive Marketing Agencies in the region, HotHouse employs over 80 digital professionals. [...]

GROUP ACCOUNT DIRECTOR- newly created position

About HotHouse: HotHouse is one of Australia’s most experienced digital services agencies with 19+ years of delivering innovative online solutions to some of Australia’s best-known brands including Toyota, Foxtel, CPA, Chemmart, AMP and BP. Ranked by Forrester as one of the top 3 Interactive Marketing Agencies in the region, HotHouse employs over 80 digital professionals. [...]

Mobile media consumption soars

According to eMarketer, global digital ad spending rose 14.6% to $119.8 billion in 2013, and is estimated to grow another 14.8% this year to $137.5 billion. Mobile advertising grew 105% last year to about $18 billion and this year is expected to increase by another 75.1% to account for $31.45 billion of ad spending. That [...]