Customer experience reinvention

In the past, big businesses built websites, portals, and mobile apps, based on how they were structured – their own internal silos. As consumers became more sophisticated and their expectations evolved, these businesses only added more disconnected and disparate tools. It didn’t really matter if consumers looked for information or needed services in another way. [...]

What marketers can learn from the Ice Bucket Challenge

Accounting software has clearly come of age. For a large part of Friday 22 August, accounting software conferences #ReckonConf  and #xerocon soared on Twitter, trending in Australia way above many other local issues and world news. Meanwhile, across the planet, there’s no shaking the #icebuketchallenge. This year’s viral phenomenon still leads the way as it [...]

Youth brands winning on Snapchat

With something like 700 million photos and videos snapped each day, youth brands, restaurant chains and clothing companies are recognising Snapchat as the fastest and most immediate pathway to Millennials. On this platform users snap one to ten second photos and video clips on their mobile devices which they share with their friends. Their friends [...]

Junior Digital Producer & Digital Producer

About us: Formed in the summer of 1994/95, HotHouse is one of Australia’s most experienced digital services agencies. We have delivered compelling online solutions to some of Australia’s best-known brands including Toyota, Foxtel, and BOC, and been ranked by Forrester as one of the top 3 Interactive Marketing Agencies in the region. We employ over [...]

Show, Don’t Tell!

Earlier this year, the number of monthly active users on Instagram surpassed 200 million. It’s currently the fastest growing social networking site across the globe, and while its user base is just a fraction of Facebook’s massive following, Instagram users are highly engaged. They share something like 60 million photos every day, which generate a [...]

Scoring on the field and off

It wasn’t the 171 goals scored; Germany’s emphatic 7-1 win over Brazil in the semi-finals; or even Luis Suarez’s infamous chomp. For marketers, the big news out of this month’s World Cup was that brands and advertisers could score impressive wins by using social media, whether you were a sponsor or not. Germany’s 1-0 win [...]

Ad dollars flow to digital

According to eMarketer, digital advertising growth across Asia-Pacific is set to rise by 17.9% this year to reach $41.07 billion. Across the globe, it’s predicted to account for more than 25% of all media ad spending for the very first time. A huge slab of this spending will head Google’s way. In fact, the search [...]

Digital ad spending trends

Digital transformation. Reinvention and redesign. Businesses across all industries are embracing digital technologies to re-engineer their operations from the ground up. In marketing, of course, analytics, digital and mobile are transforming the entire customer experience.  According to a CMO Insights study published by Accenture Interactive, digital will account for 75% of the CMO marketing budget in [...]

Brands battle it out for social media glory in Brazil

With the global spectacle of the FIFA World Cup upon us, it’s interesting to see how the advertising budgets are being carved up. For whichever team ends up hoisting the Jules Rimet Trophy aloft on 13 July this year, social media is likely to be a big winner. World Cup sponsors Adidas, Coca-Cola, Sony, Hyundai, [...]

The Internet According to Mary

It’s that time of year when the Mary Meeker Internet Trends Report circus comes to town. Ever eagerly anticipated, for the tech industry, it’s a bit like the Melbourne Cup. While we don’t throw champagne lunches and dress up in silly hats, everyone stops to hear what the influential analyst has to say. Mary Meeker, [...]