Healthy results for HCF
Purchase path re-design increases the online cross-sell rate for these products from 3% to 25%.
Recently the HotHouse team re-designed the existing purchase path for online health insurance sales on the HCF website to include the ability to select extra financial protection products. The re-design has increased the online cross-sell rate for these products from 3% to 25%.
HCF and Hothouse have been working together for over eight years developing a long-range online strategy, designing a more customer-focused web site that made finding the right health insurance product easy. HotHouse developed the HCF health insurance wizard, enabling customers to choose the right level of hospital and extras cover to suit their lifestyle and budget. This simple tool, combined with an intuitive online application process, enabled HCF to exceed their online revenue targets for 2002/03.
HCF has always seen the importance of the Internet and we have had an eight year relationship that has progressed the company from a brochure ware site to a site that Global Reviews recognise leads the industry says Simon van Wyk, Managing Director, Hothouse.