Smart design with premium features
Olympus leads the way in the fields of medical imaging and information as well as the consumer-focused, award-winning camera product range.
Having collaborated with HotHouse, the company now delivers an online experience that’s skillfully designed and includes helpful features and timesaving applications.
The website
www.olympus.com.au showcases both Olympus consumer and medical products, services and technology.
The consumer site covers 218 pages and includes 172 products. Each camera includes an overview of the product, details, specifications, box contents, sample pictures, accessories and reviews. All of this information is editable via the CMS.
Digital camera configurator
The site incorporates a ground-breaking printable Digital Camera Configurator that pulls out data from the CMS. It enables users to select and compare a range of Olympus digital cameras by Optical Zoom, Megapixel and Price. So whether users are looking for a perfectly affordable introduction to digital photography, a take anywhere point-and-shoot or something that gives them more creative control they will be able to find one that best meets their needs. Importantly, they can print out the compared specs of the digital cameras selected and take it in-store.
The medical site showcases over 1500 products from Endoscopy and Endo-Surgical instruments to innovative therapeutic devices. With such a vast range of product information it was critical that the CMS would be easy to use and could support multiple levels of product categorisation.
Content Management System
HotHouse specified a CMS solution that is built on Fatwire’s Content Server Enterprise Edition platform (CSEE).
This CMS facilitates two kinds of editing, both inline editing and editing through Fatwire. This means that for most of the information that appears on the front end of the site, editors can just click on a pencil, make their changes and save them within the context of the site.
Gavan McKenna, National Marketing Manager at Olympus Imaging Australia commented: “We now have a premium website that promotes and showcases the breadth and depth of our innovative product range. The content management system is incredibly easy to manage.”
Olympus website: www.olympus.com.au
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