Everyone can write the rules of social media and marketing

By Simon van Wyk

As social media becomes an ever potent force for marketers to understand and fully engage in, US based web-analytics firm Cymfony has formulated the “Influence 2.0″ initiaitive and is writing the rules in a social media e-book.

And talk about practising what is preached - in true web 2.0 form, the book is being released as a “wiki”, inviting industry thought leaders - and anyone else for that matter - to detail consumers’ incredible new influence over the marketing process.