Top US brewer moves into Internet-based entertainment

By Simon van Wyk

Watch out for a brand new online entertainment channel in the YouTube genre, where people can upload the usual consumer generated media type stuff and be endlessly entertained. Anheuser-Busch which brews Budweiser, has reportedly invested something like US$30 million in its Bud.TV project, which will launch in February next year and aims to connect with the world’s growing online community.

The company’s press release says that the company recognises that adults are spending more time online looking for entertainment to fit their lifestyles, and that this new online entertainment channel will help reach and engage with them.