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By Simon van Wyk

In a move that is certain to become the trend, Foster’s beer in the US has has decided to stop advertising on television entirely and move its US ad budget online. Although many brands are switching some of their advertising budgets away from TV and on to the Internet - moving the entire budget is certainly a sign of the times and reflects the changing media tastes of consumers.

Part of the budget has been assigned to a deal with Heavy.com to create an online dating game which is being used to launch a new positioning for Foster’s in the US with the tagline: “Crack open a friendly”. According to AdAge, the online campaign is due to launch mid August.