More dolls for real Aussie blokes

By Simon van Wyk

SABMiller, owner of the Foster’s brand in the US is moving their advertising dollars into the online space, reflecting the changing media tastes of its younger drinkers - putting a huge chunk of it into a deal with Heavy.com and creating an online dating game.

Back home, however, Foster’s Australia for its Victoria Bitter brand, is putting its eggs firmly and squarely in its sales promotion basket and giving away dolls with every slab.

The Sydney Morning Herald reports that a revival of the company’s highly successful David Boon talking doll giveaway will be in place before the First Test of The Ashes series this summer. And this year, he’ll even have a mate.