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Pontiac is launching its sporty new G5 coupe exclusively online. AdAge.com reports that the entire ad budget for the introduction of Pontiac’s G5 is earmarked for the internet. Pontiac is targeting mostly younger men for the new coupe, and it naturally make sense to use the online medium.

In what is becoming a trend particularly in the big spending auto industry, it looks like the marketing transition from traditional to online could see auto marketers take a huge piece of the US$20 billion that they currently spend to online.

Indeed AdAge.com reports that “Interactive-buying shop Jumpstart Automotive Media, in fact, estimates that within five years auto marketers will get better ad bang for 20% less.”

Tags: Automotive