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Whilst the US Office of National Drug Control Policy should be applauded for including YouTube as a communications channel to reach young people, there’s no surprises that its films which were created for the safe television environment haven’t exactly been taking off with YouTube users.

Interestingly though, Lee Rainie, director of the Pew Internet & American Life Project predicts that switched on critics of U.S. drug policies will quickly create spoofs and parodies of these films, distribute them on YouTube and watch them really take off.