To complement this month’s opinion piece on business blogging, we’ve produced a podcast of Simon in conversation with Douglas Nicol, Founder of Mongrel Marketing and Chairman of the Australian Direct Marketing Association (ADMA).
Download the business blogging podcast here.
With the new HotHouse blog up and running, it’s only fitting that in this month’s opinion piece Simon gets back on his corporate blogging soap box and ponders businesses blogging. Indeed to blog, or not to blog may well be the life and death question for businesses in the digital age.
An interesting experiment called Assignment Zero is being conducted at Wired magazine in partnership with NewAssignment.Net.
The experiment aims to tap into the wisdom of crowds and explore whether large groups of people, working together voluntarily online can report on something and tell the story more completely.
As published in Wired “This project offers any willing contributor the chance to do the work of a reporter, writer, researcher or editor in a joint investigation by Wired and NewAssignment.Net. When Assignment Zero ends, NewAssignment.Net will publish the results — articles, interviews and assorted data. Wired magazine contributing editor Jeff Howe will write a feature-length article that will run on Wired News.”
“When the project concludes in two to three months, we hope to have produced the most comprehensive knowledge base to date on the scope, limits and best practices of crowdsourcing”,
HotHouse was recently selected as one of the coveted Rising Stars in the highly respected Australian Financial Review MIS Strategic 100.
ADMA is hosting a half-day practical seminar for marketers in April and Simon van Wyk is delighted to be participating in the event.
Come and hear Simon discuss ways of encouraging consumers to participate in your brand - whether by way of providing opportunities for consumers to write reviews and comments about your products and services, or having them create consumer generated advertising. The big question for marketers this year is how to harness this consumer generated content to drive your brand?
This insightful half-day seminar which features Simon and other web marketing experts will explore the Web 2.0 revolution, with a focus on providing practical tips and ideas
Melbourne: Monday 2 April, 1.30pm - 5.00pm
Sydney: Tuesday 3 April, 8.30am - 12.00pm
Cost: ADMA Members: $255 per person
Non-members: $320 per person
To make a booking visit the ADMA website.
We recently recorded a conversation between Simon van Wyk, Michael Kiely and Mick Liubinskas of Tangler discussing the culture of participation.
Listen to the Culture of Participation podcast here
Without doubt, Web 2.0 has not only changed what’s on the Web, but how it works. Web 2.0 technologies have transformed the Internet from a publishing platform with simple repositories of information into a network of rich, active, inter-connected spaces.
As Ross Dawson stated in his keynote address at the HotHouse “Diverse Media Future” event last year “The turning point was when simple, free blogging platforms emerged around 2000, enabling people to ignore domain registrations, HTML, and website design, and in minutes post their words and pictures on the Internet for all to see.”
Art imitating art? The latest TVC from Kit Kat exploits the Second Life craze, helping shape the brand for its Generation Y consumers.