Is Web 2.0 reaching the business mainstream?

By Simon van Wyk

According to a survey conducted at this year’s Internet World conference in London, 60% of businesses (at least the ones who attend Internet conferences) are actively using Web 2.0 technologies in their business.

Despite recent criticism that Web 2.0 is all marketing spin, the survey by NetBenefit found there is real substance to the new technologies being deployed such as blogs, Ajax and mash-ups, with 69% of companies disagreeing that Web 2.0 is just hype.

The results also revealed that Web 2.0 is seen as a natural progression in the usage of Internet technology with 83% agreeing that it is an online ‘evolution’ rather than a radical change in the way we use the World Wide Web.