Podcast: What makes a good social marketer?
In my recent interview with Internet marketing maven and connector Susan Bratton, she said most experts agree that search engine optimisation (SEO) people make the best social marketers, because, as Susan describes, they have a sense of “who am I talking to, and how do I elicit a response? What’s a tag that people will jump on?”
That got me thinking: what are the qualities that make for effective social marketing? Social media consultant Tamar Weinberg discussed this topic on her blog recently and revealed the results of extensive interviews with several prominent figures in the industry asking them what traits define a good social media marketer. Here are some of the highlights:
- The ability to hold or facilitate a conversation where listening and learning take the majority of the attention
- A genuine curiosity and deep interest in social media that pervades one’s day to day life.
- A sense of humour (!)
- A unique blend of networking skills (relationships), traditional PR skills (building goodwill), marketing skills (giving customers what they want), and customer service (delivering resolutions to issues)
- Understanding what makes a story viral, or what are the qualities that make it sticky or interesting
- Someone who is fundamentally oriented towards listening first, and only then offering contributions that move the conversation forward… help businesses grow by genuinely and authentically helping customers. It’s not about any of the tools.
- Playfulness, focus, curiosity, perseverance, people orientation
- Someone who can start a conversation that people want to participate in.
- A passion for info and sharing info on the topics and subjects they find interesting/ are passionate
What do you think? Who do you know who is good at social marketing? What sets them apart?
For more on social marketing and the three other hottest digital media topics today, download the podcast of my interview with Personal Life Media founder Susan Bratton.
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