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Simon van Wyk talks to Alan Parker, Manager Technology-Digital for Burston-Marsteller in Australia, whose technology clients include HP, Sega and LG. Before that, Alan developed and led the 360 Digital Influence offering for Oglivy PR Australia.

Alan outlines the emergence of social media as a serious force for Australian corporates and says it’s not too late to get on the digital bandwagon.

Listen to the Alan Parker podcast here.

 

 Interview with Alan Parker [25:53m]: Play Now | Play in Popup | Download

Tags: alan parker, Social Media