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Simon van Wyk talks to Brendon Cropper, director of the Digital Training Academy and former director of media services company Starcom Digital. Brendon Cropper is one of Australia’s internet pioneers.

With more than 17 years in media planning, digital training, and online sales, Brendon has worked for leading digital agencies like DDB, Carat and Starcom on hundreds of blue chip global brands. He was a founder of Real Media Australia, one of the country’s first online sales networks.

Brendon speaks to Simon about how online advertising makes marketing and advertising more complicated today – and why that’s a good thing. Listen to the podcast below.

 

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