HotHouse podcast: Online conversation marketing - are you coming to the party?
HotHouse content director Ray Welling talks to Chris Abraham, president and COO of online consultants Abraham Harrison, based in Washington and Berlin. Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. An international pioneer in online social networks and publishing, he works as an Internet analyst, web strategy consultant and advisor to firms across the globe. He specializes in web 2.0 technologies, such as online collaboration, blogging, and consumer generated media.
Chris talks about the ins and outs of social media marketing, which he calls “online conversation marketing”, and why good gardeners make good social media marketers. Listen to the podcast below.
Chris Abraham Interview on Online Conversation Marketing < Chris Abraham