Look who’s talking: Conversation marketing case studies
As discussed in our most recent podcast, online conversational marketing requires a different mindset to traditional marketing techniques.
Here are a few places you can go to find some good examples of conversation marketing in action:
- A Wiki of Social Media Marketing Examples – this master list, set up by social media expert Peter Kim, contains almost a thousand examples of social media campaigns.
- Now is Gone – a good historical list ranging from Burger King’s Subservient Chicken campaign in 2004 (which even back then generated 17 million hits and resulted in a double-digit boost to chicken sandwich sales) to cause marketing through Facebook for the Nature Conservancy.
- Cases2.com- Andrew McAfee, Associate Professor at Harvard Business School, who made the most recent list of 100 Most Influential People in IT, has created a short but detailed collection of social media case studies.
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