HotHouse podcast: Cross-media – integrated marketing communications for the digital age
Simon van Wyk talks to Australian cross-media specialist Christy Dena director of Universe Creation 101 and a lecturer and researcher at The University of Sydney about the evolution of 360-degree marketing in the digital era.
Christy says, “I’m passionate about all types of creative practice, especially those that traverse media platforms.” She talks to Simon about marketing across a range of media and bringing them all together for best effect. Listen to the podcast below.
Tags: 360-degree marketing, christy dena, cross-media, podcast
Leave a Reply