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Simon van Wyk talks to Australian online advertising expert David Holmes, managing director of APAC Digital, about the present and the future of ad networks and exchanges. David says that despite the increasing use of technology to achieve targeting goals, “Using salespeople adds value to the process of selling online advertising.” He talks to Simon about the difference between difference kinds of ad networks and defines common but confusing acronyms. Listen to the podcast below.

 

 HotHouse Podcast: David Holmes [33:23m]: Play Now | Play in Popup | Download

Tags: ad exchanges, ad networks, David Holmes, online advertising