Online ad networks: a primer
Online ad networks offer advertisers and agencies a host of options for getting their message out to a wide audience. If you’re looking for to learn more than what we’ve been talking about this month, here are a few places you can go for in-depth info about ad networks:
- New York-based digital media investment bank De Silva and Phillips has produced a white paper called “Online Ad Networks: Monetizing the Long Tail.”
- The Interactive Advertising Networks of Australia: formed specifically to develop, promote and advance Australian interactive advertising networks, publishes locally-based information about online ad networks.
- The DigiWrite blog has an informative primer on ad networks, pointing out that “ad networks to not compete with agencies. We work with many agencies to make their lives easier.”
- The Lies, Damned Lies blog offers a very comprehensive explanation of how ad networks work, including plenty of diagrams for the visually-oriented.
Tags: ad networks