Measuring the value of online brand communities
Online brand communities take a lot of work and time to nurture and grow. How do you know they’re providing value for your company? Some recent work in this area includes:
- Online Community ROI (Return on Investment) TCO Analysis (Total Cost of Ownership) – this worksheet helps you work out ROI and TCO for implementing an online community or social network.
- Online Community ROI – A collection of statistics that build a solid case for building online brand communities. Accompanying PowerPoint here.
- Measuring Success in Online Communities – Summary of a presentation on the topic at the recent NewComm Forum. Accompanying PowerPoint here.
- Measuring the Success of Online Communities: the academic view – a link to articles on this topic in Google Scholar.
- How do you measure success online? – A blog and robust set of comments on the topic on the Econsultancy website.
Tags: brand, linkedin, online communities, ROI
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