HotHouse podcast: Paying it forward through social media
HotHouse content director Ray Welling talks to communications director, professional networker and author Chuck Hester about using social media tools like LinkedIn to build both your corporate and your personal brand.
He says an attitude of helping others is the key to social media success. “The social media highway is littered with the bodies of companies who have tried to sell through social media and have failed miserably in the process.”
Listen to the podcast below.
Tags: chuck hester, linkedin
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