Insightful articles, opinion and commentary about mobile and web.

As mentioned in our most recent podcast, LinkedIn can be used for personal and corporate branding. But does that translate into business? Here are a few case studies showing LinkedIn in action:

The Weather Channel – A video and article about how having a personal/business profile on LinkedIn can lead to an acquisition opportunity.

Comparing the marketing effectiveness of LinkedIn, Facebook, MySpace, Twitter and Stumbleupon – An e-business consultancy reports on the quality of traffic coming to its site and downloading whitepapers, etc. – LinkedIn stands out as the most productive feeder of traffic.

Networking with LinkedIn – If you’re into some offline reading, this page contains reviews of a few books that offer scores of case studies on how LinkedIn has been used successfully by businesses to “research prospective partners, find industry experts, locate and get background information on potential employees, perform research on competitors, contact media, and close sales.”

LinkedIn Blog – Yes, you’ll only hear positive stories here, but it’s a good place to read about the different ways LinkedIn is being used by its 41 million members.

Tags: linkedin, networking, the weather channel