Measuring the value of LinkedIn
Online brand communities take a lot of work and time to nurture and grow. How do you know they’re providing value for your company? Some recent work in this area includes:
Social Media Metrics Superlist – From the Interactive Insights Group, this is a constantly updated mega-list of measurement, ROI and key statistics resources. Bookmark this one and keep coming back to it.
The Five Ps of Social Media – Where do you Start? This is an excerpt from Lon Safko’s Social Media Bible, published on Fast Company. Check out the fifth P, Progress, for a brief discussion on measuring the value of your social media marketing.
LinkedIn – the Network Effect Revisited – From the IT World website. Quotable quote: “According to experts, Metcalfe’s Law of the network effect should not necessarily be employed by users in determining how many users to connect with on a service like LinkedIn.”
LinkedIn Superguide – Also from the Interactive Insights Group, this is a comprehensive list of links to help you understand and fully use all aspects of LinkedIn. Another one to bookmark.
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