Twitter 101

Twitter Case Studies

Victoria Kerr

Earlier today Twitter launched a guide called “101 for business”. Twitter 101 As the name suggests, it’s designed to explain to businesses how to use the popular Twitter service and  how to get the most out of it including  case studies.

“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”

Some of the case studies are facinating:

Dell logo

Dell – uses Twitter (@delloutlet) to raise awareness about the brand, increase sales by selling product through special Twitter-only deals, and connect with customers via any one of their 80+ Dell branded Twitter accounts. Read the case study here.


JetBlue the US arline was one of the first major brands to join Twitter (@jetBlue) in 2007. They set out to help customers with travel problems, and also to provide customer service. Today they have more than one million followers and are often pointed to as an example of “smart corpoate twittering”. Read the case study here.


Teusner Wines is a boutique vinyard in the Barossa Valley “producing kick arse wines from some of the oldest vines in Australia”. For Teusner, Twitter (@Teusnerwine) is about building trust and loyalty with followers – and not selling to them. Teusner reach out and connect with people talking about the vinyard. They find out what they like and don’t like.  They provide third paty reviews of the wines. Read the case study here.


Pepsi is using Twitter as a faster and more personal way to connect with soda drinkers (the brand twitters as @Pepsi; the corporation twitters as @PepsiCo). They use Twitter to listen and talk to customers in an attempt to humanise the brand “and make it more accessible to consumers”. Read the case study here.

Read more case studies on Twitter 101 for business guide.

Victoria Kerr
Victoria Kerr

Audreys Wish
Andrew Jaspan

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