Insightful articles, opinion and commentary about mobile and web.

HotHouse founder Simon van Wyk talks to Jonathan Salem Baskin, a branding consultant and author of “Branding Only Works on Cattle”, who has declared branding is dead, replaced by the “messy village of communication” of online marketing. He discusses his “heretical” views on where advertising and marketing have gone wrong over the past 40 years, and what companies can do to focus on important things like “selling more stuff”.

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Tags: Advertising, Branding, Marketing