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HotHouse founder Simon van Wyk talks to Justin Kirby, founder of Yooster, Australia’s pioneering word of mouth marketing agency. Justin is also founder and CEO of Digital Media Communications, one of UK’s pioneer digital agencies. He discusses the ins and outs of word of mouth marketing, why social media is a misnomer, and the seductive but ultimately counterproductive nature of viral campaigns.

Listen to the podcast below.

 

 Justin Kirby Podcast.mp3: Play Now | Play in Popup | Download

Tags: Digital Media Communications, podcast, Social Media, viral, WOM, word of mouth, Yooster