By Simon van Wyk
In this month’s HotHouse podcast, Econsultancy vice president Rebecca Lieb talks about how web content strategies are going to take over from traditional advertising strategies. Here are links to a few case studies about companies that have already taken the plunge.
The oldest of all marketing techniques, word of mouth (WOM) has re-emerged as the most powerful selling tool of the 21st century, thanks to digital technology.
HotHouse is offering you and your team a singular opportunity to learn how to apply WOM to your business by attending a seminar by international WOM authority Justin Kirby
By Simon van Wyk.
Following on from our discussion on content strategies in this month’s HotHouse podcast, it’s worth learning more about this emerging framework. Here are some good places to find out more about developing and executing a content strategy:
There’s been a lot of talk (including in this blog) about how the evolution of the Internet is bringing about the death of traditional media and advertising. There’s also been a lot of strong disagreement about this prediction (admittedly largely from people who have a vested interest in the status quo).
HotHouse content director Ray Welling talks to Rebecca Lieb, US vice president for digital research and publishing company Econsultancy. She is also author of the business best-seller “The Truth About Search Engine Optimization”. Rebecca talks about universal search, the importance of fresh online content, and why companies today need to “think like an editor” to gain new business.
Listen to the podcast below.
By Simon van Wyk
As Peer Group Media director Andrew Reid mentioned in an the earlier post “The music in me…”, successful music marketing campaigns are a multi-year commitment, which means there are a wide range of things that need to be measured to gauge the overall success of the venture.
By Simon van Wyk
We recently discussed the merger between art and commerce represented by brand music marketing with Peer Group Media’s strategy and research head Andrew Reid. Here’s a bit more information on a couple of Peer Group’s projects:
