HotHouse podcast: Search optimisation strategies

By tids

HotHouse founder Simon van Wyk talks to Jeremy Tang, the newly appointed director of search at HotHouse. Until recently head of search at Telstra Business, Jeremy has also held senior marketing roles there and with Dimension Data. He also has extensive consulting experience through Oracle where he worked with clients including Merrill Lynch, Fosters Group & NRMA. Jeremy talks with Simon about SEO as an ongoing process, conversations with customers and the importance of focusing on what customers actually search for.