By Simon van Wyk
Your online presence fairly bristles with opportunities to collect data about every visitor to your site. And it’s also easy to collect information about the competitive environment in which that your site operates. Measurement and analytics tools can inform your marketing with hard data about consumer behaviour that just can’t be measured in the offline environment.
By Simon van Wyk
Search engine optimisation can make a huge difference to the way your site ranks on search engine result pages – and therefore will directly affect your traffic. And most experts engaged to develop a search engine optimisation (SEO) strategy for any website will follow a similar process.
By Simon van Wyk
Number one on Google – that’s the Holy Grail that search engine optimisation (SEO) was meant to deliver to savvy site owners.
SEO involves tweaking your website to appear in the first page of Google search results for the keywords your customers are most likely to enter and yes, it’s Google we care most about, because Google still reigns on the Internet.