By Simon van Wyk
Following on from my last post on marketing case studies that are available online, there are a number of books you can buy if you want more detailed information and need to feel the heft of a book (or a Kindle) in your hand. Here’s a selection of the best-rated marketing case study tomes available on Amazon:
By Simon van Wyk
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies.
I read LoveMarks, but I don’t love brands. I read the definition which says: “Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.” I don’t actually feel this way about any brand. My life is busy and I reserve that level of investment for the important people in my life, not the stuff I buy. I assumed other people felt the same.
By Simon van Wyk
Following on with this month’s theme of the legends of marketing, let’s focus on case studies in all types of marketing, not just digital marketing. Here are some websites where you can find some really useful examples to apply to your own business:
Marketing Magazine case studies: This Australian publication has dozens of case studies to choose from. My favourites include Cabana Boys, a creative agency born during the depths of the GFC, the ANZ Bank’s sponsorship of the Broadway musical Wicked, Australia’s quintessential sandshoe, Dunlop Volleys, and the Transport Action Commission of Victoria’s “Pictures of You” campaign.
HotHouse founder Simon van Wyk talks to Bob Miller, one of Australia’s leading authorities on sales and marketing. Former general manager of marketing for Toyota Australia, Bob won many marketing awards on his way to establishing Toyota as Australia’s top car company. Author of several books and magazine columns on marketing, he now works as a speaker and consultant on marketing and Internet business development, as well as serving as a professor of business at Macquarie University. Bob talks with Simon about the biggest changes in marketing in the past 30 years and the place of digital marketing in today’s marketing mix.
Listen to the podcast below.
