HotHouse podcast: Legend of Australian marketing
HotHouse founder Simon van Wyk talks to Bob Miller, one of Australia’s leading authorities on sales and marketing. Former general manager of marketing for Toyota Australia, Bob won many marketing awards on his way to establishing Toyota as Australia’s top car company. Author of several books and magazine columns on marketing, he now works as a speaker and consultant on marketing and Internet business development, as well as serving as a professor of business at Macquarie University. Bob talks with Simon about the biggest changes in marketing in the past 30 years and the place of digital marketing in today’s marketing mix.
Listen to the podcast below.
Tags: bob miller, digital marketing, Marketing, pocast, Simon Van Wyk, Toyota Australia
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