Marketing case studies in print « The HotHouse Blog

Marketing case studies in print

By tids

By Simon van Wyk

Following on from my last post on marketing case studies that are available online, there are a number of books you can buy if you want more detailed information and need to feel the heft of a book (or a Kindle) in your hand. Here’s a selection of the best-rated marketing case study tomes available on Amazon:

Marketing Mistakes & Successes: A classic of marketing by Robert Hartley from Cleveland State University that is now in its 11th edition. Contains detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
Strategic Marketing Problems: Cases and Comments: A numbers-focused look at marketing issues facing a wide range of companies.
Digital Marketing Strategy: Text and Cases: Glen Urban highlights the main differences between forms of digital marketing, such as building trust relationships by giving the customer plenty of information, innovation, and choice, as compared to the standard low-price relationship of push marketing.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time: A summary of 17 of the top marketing books written in the past 15 years, The Marketing Gurus distils thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.