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HotHouse founder Simon van Wyk talks to Byron Sharp, professor, marketing researcher and head of the Ehrenberg-Bass Institute at the University of South Australia. His new book, How Brands Grow, canvasses empirical, observable data on marketing which stands many of the traditional tenets of marketing on their head. Byron talks with Simon about finding repeatable patterns in marketing research, online search advertising, and the similarities between medieval doctors and modern-day marketers.

Listen to the podcast below.

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Tags: Byron Sharp, Ehrenberg-Bass Institute, How Brands Grow, marketing research, online search advertising, podcast, University of South Australia