Account Director
HotHouse is seeking a masterful digital Account Director to join its team.
HotHouse is seeking a masterful digital Account Director to join its team.
By Simon van Wyk
I interviewed Alfresco Software’s regional sales manager, Barry Costin, on the topic of open source vs. enterprise software for this month’s HotHouse podcast.
Why tackle such a seemingly technical topic for a marketing blog (albeit a marketing and technology blog)? Why should we care about the intricacies of software? Well first, let’s start with some background for marketing-softened brains. Here’s a definition of open source software from How Stuff Works:
“Most software that you buy or download only comes in the compiled ready-to-run version…. It is extremely difficult to modify the compiled version of most applications and nearly impossible to see exactly how the developer created different parts of the program. Most commercial software manufacturers see this as an advantage that keeps other companies from copying their code and using it in a competing product. It also gives them control over the quality and features found in a particular product. read more
By Simon van Wyk
I’m quite sure Google rewrote the book on best practice. I remember our technical director arguing with an enterprise architect about how eBay had scaled their platform. The architect had one opinion, eBay had another. The issue was simple – in a very short space of time eBay had rewritten best practice.
HotHouse managing director Simon van Wyk talks to Barry Costin, Regional Sales Manager ANZ for Alfresco Software, an open source enterprise content management software company. Barry talks with Simon about the maturing of open source technology and the demise of “dinosaur” enterprise software solutions.
Listen to the podcast below.