Insightful articles, opinion and commentary about mobile and web.

Who isn’t looking to improve their bottom line performance and consumer engagement? The upcoming ADMA seminar on Wednesday, 22 June will be addressing exactly that. The seminar will feature a panel of five visionary marketers who will share their success stories and practical insights in regards to Email and Social Marketing. Simon van Wyk along with Christian Magel, the founder of amaysim, will be speaking specifically towards successful digital strategies for the launch of a new brand.

To register, and for more information, go to adma.com.au/events

Download seminar brochure

By Simon van Wyk

It’s the question on every marketer’s (and CEO’s) lips: How do I know if my marketing efforts are working? When it comes to digital healthcare activities, there are a number of options available, but as with so many digital areas, there is no easy answer as to how to measure marketing success.

Looking specifically at mobile marketing activities, you need to balance the numbers. On the plus side, the explosive growth in smartphone and tablet use, particularly among healthcare professionals, opens up a wide audience. On the other hand, you need to consider that there are currently about 8,000 health-related apps in iTunes and hundreds (soon to be thousands) available for Android.

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By Simon van Wyk

As discussed in my previous article and this month’s podcast, mobile apps are proving incredibly popular in healthcare – and why wouldn’t they, with the promise of a health calculator/monitor in your pocket?

Here are some links to reviews of some of the most popular/innovative/successful health apps available:

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