Insightful articles, opinion and commentary about mobile and web.

In my last couple of blog posts I have thrown around a few statistics that demonstrate the explosive growth of the mobile web and smartphone penetration in Australia.

Now I am a proud Apple user and rely on several devices powered by iOS in my professional and personal life. I’m not alone – iPhones make up 45% of smartphones sold in Australia, one of the highest market shares in the world.

But the mobile world is changing rapidly, even more rapidly than other market sectors. Despite the continuing success of Apple, you cannot discount the presence of its competitors, most notably Google.

In the US, for example, Android phones (powered by Google) now have a 40% market share, almost 15% ahead of the iPhone, according to the most recent Comscore report. Meanwhile, according to Canalys, Android’s global mobile phone market share is 48%, compared to only 19% for the iPhone.

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HotHouse managing director Simon van Wyk talks to Lucas Challamel, ANZ sales manager for mobile web software company Netbiscuits, about how to develop effective mobile applications in a world where there are more than 6,000 devices to design for.

Listen to the podcast below.

 

 The rise of mobile web applications: Play Now | Play in Popup | Download

It was hard to miss the headlines earlier this month when Google started to reveal the findings of the smartphone research undertaken on its behalf by IPSOS Research.

Surveying 30,000 people in 30 countries, 2000 of whom were Australians, the research gives us some terrific insights into how people are using their smartphones. Importantly, I think it serves as a wake-up call for businesses that have yet to get serious about mobile.

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