With online video consumption continuing to grow, HotHouse Account Director, Anthony Slater, talks to HotHouse’s online video specialist, Kate Ayrton, about the power of online video and how it presents marketers with a huge opportunity to engage consumers. The discussion looks at what marketers need to do to get active in this space and how to make the most of the demand for richer, smarter and more interactive content.
Alan Curson, Head of Copy at HotHouse, takes a look at how corporate speak is befouling the art of good copywriting.
It’s not swearing I object to. In fact, so long as it’s inventive, interesting or being done by someone bigger than me, I don’t mind it at all.
The bad language bringing me out in a rash, is the incessant, ‘corporate-jargo-speak’ infecting every written aspect of marketing communication.
For instance, when the bank wants to switch you to email statements, they don’t come out and say so. Instead, they tell you for your convenience as part of their ongoing commitment to enhance service offerings to valued customers, they have streamlined administration practices with a commitment to a targeted migration from paper-based communications to digitally focused information streaming, going forward. read more
Xander Black, Creative Director at HotHouse, discusses why great work online is so much more than specific technologies or beautiful visual design
The internet is a breeding ground for ideas. New ones emerge every day. ‘Memes’ come and go on a daily basis and the good ones linger on… go viral and become part of the language of the internet itself.
Whether it’s Lolcats, the Star Wars Kid, or the history of dance, we’ve all seen them, laughed at them, and passed them on to others to enjoy. The internet has become the best vehicle the world has seen for the genesis of ideas and their proliferation. A single idea can spread across the world in a matter of hours.
These days, when you want your new campaign to be seen, you’re not just trying to stand out from a page of news content. You’re not even just competing against your competitors. Online, you’re competing against the very best that the internet has to offer.
