SoLoMo and the dawn of the post-PC era
Published in Campaign Brief: Tuesday 03, January 2012
They say that 2011 saw the dawning of the post-PC era. With the accelerated shift to mobile everything, I can certainly understand why. While I don’t believe the PC is dead, I do believe that mobile is moving at such a high speed that in 2012 it will be imperative for marketers to own the mobile screen - no matter how daunting the task. While 2011 might have been the year that brands “did” mobile by creating a native app, in 2012 marketers will understand that mobile is so much more.
For me it’s not that very different from those brands that back in the day that created brochure ware websites and those that realised the full commercial potential, connectedness, and power of the web.
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