There’s more to mobile in 2012 than native apps
Published in Marketing: Monday 09 January 9, 2012
As you work out how to exploit mobile in 2012, you need to start by working out which relevant and compelling consumer problem you’re going to address and how it delivers a benefit to your business.
It’s also important to understand that mobile represents just one of the many consumer touch points that you need to serve as part of your overall marketing strategy. Mobile marketing should not be treated in isolation.
Tags: Add new tag, apps, Marketing, Mobile
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