Insightful articles, opinion and commentary about mobile and web.

Simon van Wyk, Founder of HotHouse  talks to Ray Welling from Vivacity Health about the rise of digital and mobile in pharmaceutical marketing. Many pharmaceutical sales forces in Australia are now employing iPads while medical apps developed for tablets are helping doctors to understand much more fully how new medical treatments can change their patients’ lives. At the same time healthcare apps are successfully supporting patients to manage their illnesses.

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With online video consumption continuing to grow, HotHouse Account Director, Anthony Slater, talks to HotHouse’s online video specialist, Kate Ayrton, about the power of online video and how it presents marketers with a huge opportunity to engage consumers. The discussion looks at what marketers need to do to get active in this space and how to make the most of  the demand for richer, smarter and more interactive content.

 

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HotHouse managing director Simon van Wyk talks to Lucas Challamel, ANZ sales manager for mobile web software company Netbiscuits, about how to develop effective mobile applications in a world where there are more than 6,000 devices to design for.

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HotHouse managing director Simon van Wyk talks to Barry Costin, Regional Sales Manager ANZ for Alfresco Software, an open source enterprise content management software company. Barry talks with Simon about the maturing of open source technology and the demise of “dinosaur” enterprise software solutions.

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HotHouse founder Simon van Wyk talks to Peter O’Neill, CEO and founder of 2moro mobile, a mobile development consultancy based in Adelaide. Peter talks with Simon about the iPad phenomenon and why now is the time for marketers to come to grips with mobile applications and mobile sites.

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HotHouse founder Simon van Wyk talks to Byron Sharp, professor, marketing researcher and head of the Ehrenberg-Bass Institute at the University of South Australia. His new book, How Brands Grow, canvasses empirical, observable data on marketing which stands many of the traditional tenets of marketing on their head. Byron talks with Simon about finding repeatable patterns in marketing research, online search advertising, and the similarities between medieval doctors and modern-day marketers.

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HotHouse founder Simon van Wyk talks to Jeremy Tang, the newly appointed director of search at HotHouse. Until recently head of search at Telstra Business, Jeremy has also held senior marketing roles there and with Dimension Data. He also has extensive consulting experience through Oracle where he worked with clients including Merrill Lynch, Fosters Group & NRMA. Jeremy talks with Simon about SEO as an ongoing process, conversations with customers and the importance of focusing on what customers actually search for.

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HotHouse content director Ray Welling talks to Rebecca Lieb, US vice president for digital research and publishing company Econsultancy. She is also author of the business best-seller “The Truth About Search Engine Optimization”. Rebecca talks about universal search, the importance of fresh online content, and why companies today need to “think like an editor” to gain new business.
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HotHouse founder Simon van Wyk talks to Justin Kirby, founder of Yooster, Australia’s pioneering word of mouth marketing agency. Justin is also founder and CEO of Digital Media Communications, one of UK’s pioneer digital agencies. He discusses the ins and outs of word of mouth marketing, why social media is a misnomer, and the seductive but ultimately counterproductive nature of viral campaigns.

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HotHouse founder Simon van Wyk talks to Scott Rhodie, digital PR and social media expert and head of HotHouse’s new social media agency, House Party. Scott discusses the importance of blogger engagement and issues around measuring the success of social media campaigns.

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