There’s more to mobile in 2012 than native apps
Published in Marketing: Monday 09 January 9, 2012
As you work out how to exploit mobile in 2012, you need to start by working out which relevant and compelling consumer problem you’re going to address and how it delivers a benefit to your business.
It’s also important to understand that mobile represents just one of the many consumer touch points that you need to serve as part of your overall marketing strategy. Mobile marketing should not be treated in isolation.
With online video consumption continuing to grow, HotHouse Account Director, Anthony Slater, talks to HotHouse’s online video specialist, Kate Ayrton, about the power of online video and how it presents marketers with a huge opportunity to engage consumers. The discussion looks at what marketers need to do to get active in this space and how to make the most of the demand for richer, smarter and more interactive content.
Who isn’t looking to improve their bottom line performance and consumer engagement? The upcoming ADMA seminar on Wednesday, 22 June will be addressing exactly that. The seminar will feature a panel of five visionary marketers who will share their success stories and practical insights in regards to Email and Social Marketing. Simon van Wyk along with Christian Magel, the founder of amaysim, will be speaking specifically towards successful digital strategies for the launch of a new brand.
