Blog

The Internet According to Mary

It’s that time of year when the Mary Meeker Internet Trends Report circus comes to town. Ever eagerly anticipated, for the tech industry, it’s a bit like the Melbourne Cup. While we don’t throw champagne lunches and dress up in silly hats, everyone stops to hear what the influential analyst has to say. Mary Meeker, [...]

From Cooma frock shop to omni-channel success story

Brand-savvy consumers are well in control. As the pace of online retail sales growth continues to outstrip traditional bricks and mortar retailing, retailers know full well that their customers expect a seamless experience no matter which channel they choose to shop. For retailers these days, omni-channel is not a nice to have – but the [...]

Bitcoin on its way to mainstream

  While bitcoin is potentially a game changing technology on the scale of the Internet, this crypto-currency has some way to go until it’s a major means of payment for eCommerce. Like many of my colleagues in the digital industry I’m fascinated with bitcoin and the whole notion of a peer-to-peer digital currency. It’s such [...]

Explaining Big Data to your grandma

Andrew Jansen, Digital Strategist at HotHouse, explains what the terms Big Data and Digital Ecosystem mean to his grandma.   As a young lawyer, I was always told that if I couldn’t explain something so that my grandma would understand it, then I didn’t understand the concept well enough myself. It’s a good piece of [...]

Culture change in digital shopping

The latest figures reported by the Australian Bureau of Statistics show that retail trade rose 0.4% in August marginally beating economists’ expectations of a 0.3% rise. At the same time, according to the National Australia Bank’s latest online retail sales index, the rate of online sales growth, which has eased slightly, is sitting at 9.6%. [...]

Thinking like a customer: the value of customer journey mapping

Customer journey mapping and experience design are among the most powerful tools marketers can use for innovating and meeting customer expectations. The process enables marketers to identify customer experience issues and formulate innovative and differentiated brand experiences. With the large uptick in the numbers of people shopping on their mobile and tablet devices, Australian retailers [...]

HotHouse Podcast with Paul Greenberg on the growth of web shopping

NAB’s latest Online Retail Sales Index shows that Australians spent $13.5 billion online in the year to April 2013, while Roy Morgan Research pegs online retail spending significantly higher at $24 billion. While there’s a large disparity in the two reports, the message is clear: Internet shopping is the new norm in Australia. Online shopping [...]

Sephora’s beauty is more than just skin deep

The retail industry is going through a period of dramatic transformation. While the bricks and mortar store continues to play an important part, it’s now just one of the many connection points between the retailer and the customer. Indeed, looking at Australia’s online sales, the National Australia Bank’s latest Online Retail Sales Index shows sales [...]

The shift to omni-channel retailing

Until the Australian Bureau of Statistics begins publishing monthly online retail sales figures in November this year, understanding the real size and growth trajectory of online retail in this country will continue to be difficult to gauge accurately. According to PWC and Frost & Sullivan, Australian and New Zealand Online Shopping Market and Digital Insights, [...]

Finding Sugar Man

Simon van Wyk, Founder of HotHouse thinks marketers can learn much from musicians. I wasn’t surprised to see that the documentary Searching for Sugar Man picked up a BAFTA (25/02 update: as well as an Oscar at this year’s Academy Awards). If you haven’t seen it, Searching for Sugar Man is the story of the [...]