Web Business Archive

Simon van Wyk
It’s that time of year when the Mary Meeker Internet Trends Report circus comes to town. Ever eagerly anticipated, for the tech industry, it’s a bit like the Melbourne Cup. While we don’t throw champagne lunches and dress up...
Victoria Kerr
Brand-savvy consumers are well in control. As the pace of online retail sales growth continues to outstrip traditional bricks and mortar retailing, retailers know full well that their customers expect a seamless experience no matter which channel they choose...
Victoria Kerr
Customer journey mapping and experience design are among the most powerful tools marketers can use for innovating and meeting customer expectations. The process enables marketers to identify customer experience issues and formulate innovative and differentiated brand experiences. With the...
Victoria Kerr
Sephora on iPad
The retail industry is going through a period of dramatic transformation. While the bricks and mortar store continues to play an important part, it’s now just one of the many connection points between the retailer and the customer. Indeed,...
Victoria Kerr
David Jones rolls out its omni-channel retail strategy
Until the Australian Bureau of Statistics begins publishing monthly online retail sales figures in November this year, understanding the real size and growth trajectory of online retail in this country will continue to be difficult to gauge accurately. According...