May 26, 2008
Brands are banking on content
Brands are getting behind content again. Simon van Wyk finds out why.
Advertising clutter is the single biggest problem with marketing today. Advertising is inescapable, but that also means less effective. People are increasingly fed up with advertising in every way, shape and form. TV commercials aren't watched, banner ads are blocked or ignored, spam filters block your most recent mailing campaign.
Consumers don't want to be sold. But they do want to buy things and they do want information, advice, comparisons and comment about these things. As such they value relevant information. They value content. And they will seek it out.
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Technorati Tags: content+strategy | marketing+trends |
