Posts Tagged ‘Apple’

Case Studies in Mobile Apps

By tids

By Simon van Wyk

Following on with this month’s theme of mobile applications (and in particular the iPad), I’ve collected some links to useful case studies involving enterprise mobile applications. Here are some useful examples that can give you some ideas on how to use mobile apps in your own business:

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iPad: fad or future?

By tids

By Simon van Wyk

Kenneth Boulding, curmudgeonly scholar, peace activist and founder of the evolutionary economics movement, died in 1993, but if you look at his quotable quotes today, you’d swear he was talking about the iPad, introduced nearly 20 years after his death.

    kenneth-boulding

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Branding that works: case studies

By tids

By Simon van Wyk

In this month’s podcast and in his book “Branding Only Works on Cattle”, Jonathan Salem Baskin discusses a few examples of “anti-branding”, successful branding by companies that are focused on getting people to buy things, rather than simply creating an image or a feeling. I’ve collected some links to more information about these successful anti-branders. read more

Banner Advertainment

By Kristen

Found this super cool Apple ad on Wired

The header plays (with music of course) and takes over the whole mast head and main nav on the page whilst it plays. Apple has done this with a few other sites as well which is very cool. It’s such a fun ad to watch, it doesn’t feel like it’s getting in your way at all!

Take a peek