By Simon van Wyk
Following on with this month’s theme of mobile applications (and in particular the iPad), I’ve collected some links to useful case studies involving enterprise mobile applications. Here are some useful examples that can give you some ideas on how to use mobile apps in your own business:
By Simon van Wyk
Following on with this month’s theme of the legends of marketing, let’s focus on case studies in all types of marketing, not just digital marketing. Here are some websites where you can find some really useful examples to apply to your own business:
Marketing Magazine case studies: This Australian publication has dozens of case studies to choose from. My favourites include Cabana Boys, a creative agency born during the depths of the GFC, the ANZ Bank’s sponsorship of the Broadway musical Wicked, Australia’s quintessential sandshoe, Dunlop Volleys, and the Transport Action Commission of Victoria’s “Pictures of You” campaign.
By Simon van Wyk
Search engine optimisation can make a huge difference to the way your site ranks on search engine result pages – and therefore will directly affect your traffic. And most experts engaged to develop a search engine optimisation (SEO) strategy for any website will follow a similar process.
By Simon van Wyk
In this month’s HotHouse podcast, Econsultancy vice president Rebecca Lieb talks about how web content strategies are going to take over from traditional advertising strategies. Here are links to a few case studies about companies that have already taken the plunge.
By Simon van Wyk
As Peer Group Media director Andrew Reid mentioned in an the earlier post “The music in me…”, successful music marketing campaigns are a multi-year commitment, which means there are a wide range of things that need to be measured to gauge the overall success of the venture.
Earlier today Twitter launched a guide called “101 for business”. 
As the name suggests, it’s designed to explain to businesses how to use the popular Twitter service and how to get the most out of it including case studies.
“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”
Some of the case studies are facinating:
Dell - uses Twitter (@delloutlet) to raise awareness about the brand, increase sales by selling product through special Twitter-only deals, and connect with customers via any one of their 80+ Dell branded Twitter accounts. Read the case study here.
JetBlue the US arline was one of the first major brands to join Twitter (@jetBlue) in 2007. They set out to help customers with travel problems, and also to provide customer service. Today they have more than one million followers and are often pointed to as an example of “smart corpoate twittering”. Read the case study here.
Teusner Wines is a boutique vinyard in the Barossa Valley “producing kick arse wines from some of the oldest vines in Australia”. For Teusner, Twitter (@Teusnerwine) is about building trust and loyalty with followers - and not selling to them. Teusner reach out and connect with people talking about the vinyard. They find out what they like and don’t like. They provide third paty reviews of the wines. Read the case study here.
Pepsi is using Twitter as a faster and more personal way to connect with soda drinkers (the brand twitters as @Pepsi; the corporation twitters as @PepsiCo). They use Twitter to listen and talk to customers in an attempt to humanise the brand “and make it more accessible to consumers”. Read the case study here.
Read more case studies on Twitter 101 for business guide.