Insightful articles, opinion and commentary about mobile and web.

HotHouse has been named as a Leader in Australian Interactive Marketing Agencies in a July 2009 report by Forrester Research, Inc.: The Forrester Wave™: Australian Interactive Marketing Agencies, Q3 2009.

Forrester’s first-ever evaluation of Australian interactive marketing agencies looked at 36 criteria and revealed a market that is split between its roots in technology and its emerging focus on marketing strategy. Agencies were placed into one of four “waves”: Leaders, Strong Performers, Contenders or Risky Bets. read more

The recent release of the Forrester Wave on Australian Interactive Marketing Agencies has stirred up howls of protest.

Whether the methodology was sound is not my call and I have not written this article to discuss the merits or otherwise of the report, apart from saying I’m really pleased and proud of how Hothouse fared in the report. read more