With online video consumption continuing to grow, HotHouse Account Director, Anthony Slater, talks to HotHouse’s online video specialist, Kate Ayrton, about the power of online video and how it presents marketers with a huge opportunity to engage consumers. The discussion looks at what marketers need to do to get active in this space and how to make the most of the demand for richer, smarter and more interactive content.
By Simon van Wyk
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies.
I read LoveMarks, but I don’t love brands. I read the definition which says: “Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.” I don’t actually feel this way about any brand. My life is busy and I reserve that level of investment for the important people in my life, not the stuff I buy. I assumed other people felt the same.
HotHouse has been named as a Leader in Australian Interactive Marketing Agencies in a July 2009 report by Forrester Research, Inc.: The Forrester Wave™: Australian Interactive Marketing Agencies, Q3 2009.
Forrester’s first-ever evaluation of Australian interactive marketing agencies looked at 36 criteria and revealed a market that is split between its roots in technology and its emerging focus on marketing strategy. Agencies were placed into one of four “waves”: Leaders, Strong Performers, Contenders or Risky Bets. read more
The recent release of the Forrester Wave on Australian Interactive Marketing Agencies has stirred up howls of protest.
Whether the methodology was sound is not my call and I have not written this article to discuss the merits or otherwise of the report, apart from saying I’m really pleased and proud of how Hothouse fared in the report. read more
