Insightful articles, opinion and commentary about mobile and web.

HotHouse will be discussing mobile at this year’s Red Rock Oracle Leadership Forum for IT professionals which will be held in Sydney on 8th March.

This is one-day conference covers all aspects of Oracle applications and technologies, and HotHouse will focus on WebCentre technologies expertise and how to manage and mobilise content.

The explosion of mobile usage offers big opportunities. But to appeal to mobile users and take advantage of this space, businesses need to provide mobile optimised websites.

IT professionals across the country will be required to implement mobile platforms to support their business. But where do you start? How do you overcome the mass fragmentation and how do you leverage your existing infrastructure and investment?

In our presentation, we’ll give you the facts and figures of a rapidly mobile nation.

We’ll talk through the issues of delivering optimised content across a confusingly fragmented landscape of devices and operating systems.

We’ll show you how you can leverage your existing investment in WebCentre technologies.

As a sponsor of the Leadership Forum, HotHouse has 10 complementary passes to give away. If you’re a HotHouse client and would like to go to this year’s event, please get in touch with Victoria Kerr on 02 9432 3600 or enquiries@hothouse.com.au.

With online video consumption continuing to grow, HotHouse Account Director, Anthony Slater, talks to HotHouse’s online video specialist, Kate Ayrton, about the power of online video and how it presents marketers with a huge opportunity to engage consumers. The discussion looks at what marketers need to do to get active in this space and how to make the most of  the demand for richer, smarter and more interactive content.

 

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By Simon van Wyk

I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies.

I read LoveMarks, but I don’t love brands. I read the definition which says: “Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.” I don’t actually feel this way about any brand. My life is busy and I reserve that level of investment for the important people in my life, not the stuff I buy. I assumed other people felt the same.

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HotHouse has been named as a Leader in Australian Interactive Marketing Agencies in a July 2009 report by Forrester Research, Inc.: The Forrester Wave™: Australian Interactive Marketing Agencies, Q3 2009.

Forrester’s first-ever evaluation of Australian interactive marketing agencies looked at 36 criteria and revealed a market that is split between its roots in technology and its emerging focus on marketing strategy. Agencies were placed into one of four “waves”: Leaders, Strong Performers, Contenders or Risky Bets. read more

The recent release of the Forrester Wave on Australian Interactive Marketing Agencies has stirred up howls of protest.

Whether the methodology was sound is not my call and I have not written this article to discuss the merits or otherwise of the report, apart from saying I’m really pleased and proud of how Hothouse fared in the report. read more