By Simon van Wyk
Number one on Google – that’s the Holy Grail that search engine optimisation (SEO) was meant to deliver to savvy site owners.
SEO involves tweaking your website to appear in the first page of Google search results for the keywords your customers are most likely to enter and yes, it’s Google we care most about, because Google still reigns on the Internet.
HotHouse founder Simon van Wyk talks to Jeremy Tang, the newly appointed director of search at HotHouse. Until recently head of search at Telstra Business, Jeremy has also held senior marketing roles there and with Dimension Data. He also has extensive consulting experience through Oracle where he worked with clients including Merrill Lynch, Fosters Group & NRMA. Jeremy talks with Simon about SEO as an ongoing process, conversations with customers and the importance of focusing on what customers actually search for.
Listen to the podcast below.
