Blogger engagement case studies
By Simon van Wyk
Following on from last week’s post about blogger engagement, here are summaries and/or links to some case studies of successful blogger engagement programs and campaigns. We’ll also post House Party’s case studies over the coming months.
HP: (Case study summarised from the book “Digital Strategies for Powerful Corporate Communications”) The computer behemoth enjoyed a 10% increase in PC sales in one month simply by leveraging the blogging community to promote its HDX Dragon computer system in 2008. HP sent a new computer system to 31 bloggers it had identified as influential to their business, offering to let them give the computers away in competitions among their readers.
